The goal is to get help with marketing. The companies figure the hyperconnected youth will help them understand how to get the attention of their peers. Nextel has reportedly supplied some classrooms with smartphones and unlimited service.
Saturday, April 2, 2011
Companies Sponsoring Research
Colleges do research. The traditional route for funding research is grants. But what about sponsorship? Companies like Sprint Nextel Corp., Levi Straus & Co., and Mattel Inc. are sponsoring college classrooms and graduate-level research.
The goal is to get help with marketing. The companies figure the hyperconnected youth will help them understand how to get the attention of their peers. Nextel has reportedly supplied some classrooms with smartphones and unlimited service.
The goal is to get help with marketing. The companies figure the hyperconnected youth will help them understand how to get the attention of their peers. Nextel has reportedly supplied some classrooms with smartphones and unlimited service.